Cowboy Channel Cowboy Christmas 2025 is the official gift show of the Wrangler National Finals Rodeo (NFR) and one of the biggest western shopping events in Las Vegas. Since 1986, Cowboy Christmas has been a must-visit stop for NFR fans looking for gifts, gear and non-stop rodeo-themed entertainment.
In 2025, Cowboy Christmas returns to the Las Vegas Convention Center during NFR 2025, featuring more than 500,000+ square feet of show floor, 375+ exhibitors, live music, talk shows, autograph sessions and youth rodeo action at the YETI Junior NFR.
Cowboy Christmas 2025 Dates, Location & Hours
Plan your NFR 2025 trip around these official Cowboy Christmas details:
- Event: The Cowboy Channel Cowboy Christmas 2025
- Dates: December 4 – 13, 2025 (10 straight days)
- Daily Hours: 9:00 a.m. – 4:00 p.m. (PT)
- Admission: FREE – open to the public
- Venue: Las Vegas Convention Center, South Halls
- Address: 3150 Paradise Road, Las Vegas, NV 89109
You do not need an NFR ticket to attend Cowboy Christmas. It’s free and open to all ages, making it a perfect daytime activity before the nightly NFR performances at the Thomas & Mack Center.
What to Expect at Cowboy Christmas 2025
375+ Exhibitors & 500,000+ Square Feet of Western Shopping
Cowboy Christmas 2025 features more than 375 exhibitors across over 500,000 square feet of space. You’ll find:
- Custom-made western jewelry and buckles
- Western wear, boots, hats and accessories
- Home décor, furniture and artwork
- Handmade crafts, leather goods and gifts
- Official Wrangler NFR and PRCA merchandise
Whether you’re shopping for yourself, your home or holiday gifts, there’s something for every cowboy, cowgirl and rodeo fan.
Ariat Rodeo Live Stage: Daily Entertainment
One of the biggest attractions inside Cowboy Christmas is the Ariat Rodeo Live Stage, located on South Hall Level 2. Each day, fans can watch live talk-show style entertainment hosted by some of the most recognizable names in the western world.
Typical daily schedule (times PT, subject to change):
- 10:15 a.m. – Storme Session presented by American Hat Co. (hosted by Storme Warren)
- 11:30 a.m. – Mic Drop with host Matt Merritt
- 12:45 p.m. – Conserving Country with hosts Shane Minor & Garrison Allen
- 2:00 p.m. – RMEF Films
The Ariat Rodeo Live Stage brings interviews with NFR contestants, country music artists, industry insiders and more. It’s a great place to sit down, relax and still stay close to the action.
YETI Junior National Finals Rodeo (YETI Junior NFR)
Just outside Cowboy Christmas, in the Platinum Lot at the Las Vegas Convention Center, you’ll find the Wrangler Rodeo Arena, home of the YETI Junior National Finals Rodeo (Junior NFR).
The YETI Junior NFR runs daily during Cowboy Christmas, showcasing the next generation of rodeo stars in events such as:
- Bull Riding
- Bareback Riding
- Saddle Bronc Riding
- Steer Wrestling
- Boys & Girls Breakaway Roping
- Team Roping
- Tie-Down Roping
- Barrel Racing
- Pole Bending
More than 800 youth contestants compete over 10 days, making this one of the best ways to see future NFR athletes in action. Junior NFR tickets are usually required for the Wrangler Rodeo Arena but are affordable and family-friendly.
Cinch Cowboy Commons, Rodeo Saloon, Bites & Brews & More
Cowboy Christmas 2025 also includes a variety of themed areas designed to keep the energy high throughout the day:
- Cinch Cowboy Commons (South Hall, Level 1): A social hub with acoustic performances, podcasts like No Spin Rodeo Live and RumpChat, plus replays of the previous night’s NFR round.
- Rodeo Saloon (South Hall, Level 1): A lively saloon area serving specialty drinks in souvenir cups, close to the Ariat Rodeo Live Stage and other entertainment.
- Bites & Brews (South Hall, Level 2): A convenient food and beverage area next to the stage, perfect for grabbing lunch or a drink between shopping stops.
- Cowboy Christmas Village (sponsored by Clint Orms): A festive area with Christmas trees, photo walls and daily appearances by Santa for the kids.
Together, these areas turn Cowboy Christmas into a full-day experience, not just a quick shopping stop.
How Cowboy Christmas Fits Into NFR 2025 Week
The Wrangler NFR 2025 performances are held nightly at the Thomas & Mack Center from December 4–13, 2025, with the rodeo typically starting at 5:45 p.m. PT.
That schedule makes Cowboy Christmas the perfect daytime companion to NFR:
- Start your day at Cowboy Christmas from 9 a.m. to 4 p.m.
- Catch a show or podcast on the Ariat Rodeo Live Stage.
- Watch a few rounds at the YETI Junior NFR in the Platinum Lot.
- Hop on shuttles, rideshare, Monorail or taxi over to Thomas & Mack for the evening NFR performance.
Even if you don’t have NFR tickets, Cowboy Christmas gives you a strong taste of the NFR atmosphere with shopping, entertainment and appearances by top rodeo athletes.
Cowboy Christmas 2025 Exhibitor List
The full 2025 Cowboy Christmas exhibitor list is available through the official Cowboy Christmas website. You’ll find a searchable map and directory showing booth numbers, categories and brands.
Expect to see:
- Major western brands (boots, hats, jeans, outerwear)
- Buckle and jewelry makers
- Custom tack, saddles and leather goods
- Home décor, furniture and art vendors
- Food, coffee and specialty snack brands
Many vendors debut exclusive NFR specials, limited-edition designs and show-only discounts during Cowboy Christmas, so it’s worth browsing more than once during your trip.
FAQ: Cowboy Christmas 2025 & NFR
Is Cowboy Christmas 2025 free?
Yes. Cowboy Christmas 2025 is completely free and open to the public. There is no ticket required to enter the gift show at the Las Vegas Convention Center. You may need a paid ticket to attend specific events like the YETI Junior NFR at the Wrangler Rodeo Arena.
Do I need an NFR ticket to attend Cowboy Christmas?
No. You can visit Cowboy Christmas even if you do not have tickets for the Wrangler NFR performances at the Thomas & Mack Center. Many locals and visitors come just for the shopping, entertainment and Junior NFR.
What are the Cowboy Christmas 2025 dates and hours?
Cowboy Channel Cowboy Christmas 2025 runs December 4–13, 2025 and is open daily from 9 a.m. to 4 p.m. (PT). It’s a perfect daytime activity before the evening NFR performances.
Where is Cowboy Christmas 2025 being held?
Cowboy Christmas 2025 takes place at the Las Vegas Convention Center, South Halls, located at 3150 Paradise Road, Las Vegas, NV 89109. The YETI Junior NFR is held in the adjacent Platinum Lot inside a dedicated Wrangler Rodeo Arena tent.
Can kids attend Cowboy Christmas?
Yes, Cowboy Christmas is family-friendly. Admission is free, and there are plenty of activities children enjoy, including Santa appearances in Cowboy Christmas Village, kid-friendly photo walls and the exciting youth competition at the YETI Junior NFR.
How long should I plan to spend at Cowboy Christmas?
If you want to see everything, plan at least half a day. With 375+ exhibitors, multiple stages, food & beverage areas and the nearby YETI Junior NFR, many fans spread their Cowboy Christmas visit over multiple days during NFR week.